Diploma in Digital Marketing
Upgrade your career with a Diploma in Digital Marketing. Master SEO, paid ads, social media marketing, and performance tracking with practical exposure.
₹70,000₹65,000
View DetailsCertification in Digital Marketing
Digital Marketing Certification | SEO, Ads & Social Media
Learn SEO, paid ads, social media marketing, and analytics with a hands-on digital marketing certification designed for real-world application.
Course Details
Syllabus & ModulesCourse Duration
6 monthsCourse Fee
₹35,000Job Oriented
Placement SupportAbout the Programme
The Certification in Digital Marketing is a 6-month, full-time programme covering the core disciplines of modern digital marketing. It is designed for students who want to enter the field quickly, without shortchanging the fundamentals that determine whether someone can actually do the job.
Every topic covered in this programme has a direct application in entry-level digital marketing work. Nothing is included because it sounds impressive — the curriculum is built around what hiring managers in agencies and brand teams test at the entry level.
This digital marketing course covers:
SEO fundamentals: how search engines work, keyword research, on-page optimisation
Google Ads: setting up campaigns, writing ad copy, managing bids, reviewing performance
Social media marketing: building a content strategy and running Meta Ads campaigns
Content creation: writing for digital, visual content basics, and platform-specific formats
Email marketing: building a campaign, designing sequences, and reviewing metrics
Analytics basics: using GA4 and platform dashboards to understand what is working
Capstone project: a mini digital marketing campaign built, executed, and presented
Students who complete this programme are ready to apply for entry-level digital marketing roles and to continue into the Diploma in Digital Marketing if they want a broader, deeper qualification.
- Students who have completed Class 12 and want to start a digital marketing career within 6 months
- Graduates from any field who want to transition into digital marketing without a multi-year commitment
- Working professionals looking for structured digital marketing training in a short duration
- People who have searched for a digital marketing course near me and want a local, classroom-based option in Kolkata
- Individuals who want the digital marketing course after 12th to be a direct, practical entry point — not a theory course
- Anyone who wants to test the field with a 6-month commitment before deciding whether to continue
- 6-month structured digital marketing training — more accountable than any self-paced platform
- Covers SEO, paid advertising, social media, content, email, and analytics in one programme
- Hands-on from Week 1: real tools, real platforms, real campaign structures
- Practitioner-led instruction from professionals currently working in digital marketing
- Digital marketing course duration of 6 months is designed for focus — not padding
- Capstone project gives you at least one documented, portfolio-ready piece of work
- Digital marketing best course option for those who need a fast, credible start
- Pathway to Diploma and B.Voc for those who decide to continue
- The digital marketing landscape: channels, platforms, and the customer journey
- Website basics: pages, structure, and why the site is the hub of all digital activity
- Introduction to content: what digital content is and why it drives results
- How search engines work: crawling, indexing, and ranking
- Keyword research: finding the terms your audience actually uses
- On-page SEO: titles, meta descriptions, headings, and internal linking
- Using Google Search Console to monitor and improve organic performance
- Google Ads account structure: campaigns, ad groups, keywords, and ads
- Writing effective ad copy: headlines, descriptions, and call-to-action
- Bidding strategies: manual CPC, target CPA, and smart bidding basics
- Reading a Google Ads report: what matters and what to do with it
- Organic social strategy: content calendars and consistent brand presence
- Meta Ads Manager: audience targeting, creative formats, and campaign objectives
- Instagram and LinkedIn: platform-specific approaches and what works on each
- Content creation for social: writing captions, creating visuals with Canva, short video basics
- Email marketing: building a list, creating a campaign, writing effective sequences
- GA4 essentials: traffic sources, user behaviour, conversions, and reporting
- Reading a marketing report: connecting the numbers to decisions
- End-to-end digital marketing mini-campaign for a real or simulated brand
- Covers strategy, content, at least one paid channel, and a performance review
- Mentor-guided development and final presentation
- Portfolio documentation for use in job applications
- SEO exercise: keyword research and on-page optimisation for a real web page
- Google Ads campaign: built in the platform, reviewed for structure and copy quality
- Social media content calendar and a Meta Ads campaign created and analysed
- Email marketing campaign: written, designed, and assessed for engagement metrics
- Capstone: a full digital marketing mini-campaign with strategy, execution, and results review
Download Our Course Curriculum
Get the complete syllabus and module breakdown for Certification in Digital Marketing.
Get curriculum by emailFAQ
It is enough to build a working foundation in the skills that appear consistently in entry-level job descriptions: SEO, Google Ads, social media marketing, content creation, email, and analytics. What you will not have after 6 months is depth across every specialisation — that comes with the Diploma, the B.Voc, and real work experience. But 6 months of structured, hands-on training is sufficient to compete for entry-level roles, which is the purpose this programme is designed to serve.
SEO foundations, Google Ads, social media marketing (organic strategy and Meta Ads), content creation, email marketing, and GA4 analytics — all taught through hands-on sessions using the actual platforms. The final month is dedicated to a capstone project: a mini digital marketing campaign that becomes the centrepiece of your portfolio.
Yes. Class 12 students from any stream — Science, Commerce, or Arts — are eligible. The programme starts from the beginning: how digital marketing works, what the platforms are, and why each channel matters. No prior marketing knowledge is assumed. It is one of the most direct routes from Class 12 into a paying digital marketing role, and it doubles as the foundation for the full B.Voc degree if you decide to continue.
The Certification has the most accessible fee structure in the Innotech Eduhub digital marketing pathway. EMI and instalment options are available. Contact our admissions team directly for the current fee and any applicable scholarships — we do not list a single fixed public rate because options vary by student profile and payment preference.
Free courses give you information. This programme gives you structured progression, a mentor who knows your work, feedback on your campaign projects, accountability across 6 months, and a credentialed qualification with institutional backing. For a self-motivated learner with prior experience, free resources can work well. For most people starting from scratch, the structure and accountability of a formal programme produce meaningfully better outcomes.
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View DetailsStudent achievements
What Students are Saying
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Arjun Mehta
Data Science Graduate
★★★★★
The depth of the Data Science program at Innotech genuinely surprised me. Every module was tied to a real business scenario. I stopped thinking like a student and started thinking like an analyst. I secured a role at a top analytics firm before I even officially completed the course.
Placed atAnalytics Firm
7 LPA
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Sriya Das
B.Voc Student (Cyber Security)
★★★★★
The practitioner-led approach at Innotech changed my entire perspective. I wasn't just learning Python code; I was learning how to solve real business problems. Within months of finishing the module, I secured a role in a top analytics firm.
Placed atCyberShield Technologies
6.5 LPA
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Rahul Chatterjee
Farm Machinery Student
★★★★★
What I love about Innotech is the flexibility. The Multiple Entry and Exit system allowed me to gain my Diploma while working part-time. The curriculum is so relevant that I felt like a pro from my very first day on the job.
Placed atAgriTech Solutions
5 LPA
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Debashree Roy
B.Voc Robotics & Farm Technology
★★★★★
Finding a course that covers both advanced robotics and farm-tech in Bengal was a game-changer. The hands-on training with actual machinery gave me the confidence to start my own consultancy. Innotech truly delivers on its promise of industry readiness.
Placed atSelf — Agri Consultancy
Independent
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Priya Banerjee
PG Diploma in Data Analytics
★★★★★
I came from a commerce background with zero coding experience. Innotech's structured PG Diploma built my skills from the ground up. The placement team was proactive and I landed a data analyst role within six weeks of completing the program.
Placed atInfosys BPM
5.8 LPA
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Soumik Ghosh
B.Voc Software Development
★★★★★
The live project exposure at Innotech is what sets it apart. I wasn't working on hypothetical assignments — I was solving real problems for real clients. That experience is what got me placed at a product company straight out of my second year.
Placed atTechMinds Pvt Ltd
6.2 LPA
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Tanisha Mukherjee
Certification in Digital Marketing
★★★★★
I was managing a small family business and needed to bring it online. Innotech's digital marketing certification gave me exactly the practical skills I needed. Our business revenue increased significantly within three months of applying what I learnt.
Placed atFamily Business — Online
Self-employed
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Ritesh Mondal
Diploma in Industrial Automation
★★★★★
The lab facilities at Innotech are genuinely industry-standard. Working on actual PLC panels and SCADA systems meant I could walk into my job on day one and contribute immediately. My employer told me I was the most job-ready candidate they had interviewed.
Placed atSiemens India
5.5 LPA
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Ananya Chakraborty
B.Voc AI & Machine Learning
★★★★★
The faculty at Innotech are currently active in the industry — they bring real problems into the classroom. The AI curriculum was updated with the latest frameworks, which made a huge difference when I appeared for technical interviews. I got three offers and chose the best one.
Placed atWipro AI Lab
8 LPA
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Krishnendu Pal
Certification in Cloud & DevOps
★★★★★
I used the Multiple Entry and Exit option to complete my AWS certification first and start working, then returned to finish the full Diploma. This flexibility is something no other institute in Kolkata offers. Innotech genuinely respects that students have lives outside the classroom.
Placed atAmazon Web Services Partner
7.5 LPA
Placements
Our Students Are Placed in Reputed Firms
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Innotech Eduhub students come with strong fundamentals and are ready to contribute from day one. We have hired multiple candidates from their placement drives.
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Innotech Eduhub students come with strong fundamentals and are ready to contribute from day one. We have hired multiple candidates from their placement drives.
What Our Recruiters are Saying
Our placement assistance and industry tie-ups help students land roles at leading companies. Hear from recruiters who have hired from Innotech Eduhub.